ISLAND INCREASE: SOUTHWEST TO SERVE ST. THOMAS, U.S. VIRGIN ISLANDS, BEGINNING IN EARLY 2026

Core Insights - Southwest Airlines plans to expand its network in 2026 by adding new service to Cyril E. King International Airport (STT) in St. Thomas, U.S. Virgin Islands, marking the first addition of destinations since 2021 [1][2] - The new service is part of a broader strategy to enhance customer experience and loyalty, with the company aiming to be the preferred choice for travelers [2] - St. Thomas will be the ninth island destination in the Atlantic Basin for Southwest, joining other Caribbean locations and expanding the airline's international service offerings [2] Company Strategy - The airline is set to introduce assigned and premium seating options in Q3 2025 and will implement new fare bundles along with a reconfigured fleet featuring extra legroom seating by Q1 2026 [3] - The expansion into St. Thomas is expected to enhance accessibility and connectivity for travelers, contributing positively to the tourism industry in the U.S. Virgin Islands [3] Market Context - Southwest Airlines operates at 117 airports across 11 countries and is recognized for its low-cost, reliable air travel, carrying more air travelers flying nonstop within the U.S. than any other airline [4] - The airline's workforce consists of over 71,000 full-time equivalent employees, and it served more than 140 million customers in 2024 [4]