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马大姐食品集团40年创新路:民营经济持续向好的生动注脚
Zheng Quan Ri Bao Wang·2025-07-14 11:25

Core Insights - The article highlights the 40-year journey of Ma Dajie Food Group, showcasing its growth from a small family workshop to a renowned national brand, reflecting the resilience of China's private economy under policy support [1][2][4]. Group 1: Company Development - Ma Dajie Food Group celebrated its 40th anniversary with a theme of "Four Decades of Flourishing, Deep Roots and Abundant Leaves," emphasizing its evolution and achievements over the years [1][2]. - The company has transformed from traditional food production to modern food technology, focusing on product quality and safety as core principles [2][4]. - The group has established a comprehensive product range, including over 8,000 individual items across various categories such as candy, baked goods, and health products [5]. Group 2: Innovation and Quality - Innovation has been a key driver for the company, with a history of adapting traditional techniques to modern standards, including the establishment of standardized production lines [4]. - The company holds 6 national invention patents and 20 utility model patents, demonstrating its commitment to innovation and quality control [4]. - Ma Dajie Food Group has actively participated in the formulation of national and industry standards, reinforcing its role as a leader in food safety and quality [4]. Group 3: Strategic Partnerships and Future Plans - The company has engaged in strategic partnerships, including collaborations with Guangzhou Microbiology Research Institute and the Palace Museum, highlighting its focus on innovation and cultural integration [3]. - Future plans include expanding into Southeast Asia and North America, aiming to promote "Chinese flavors" globally and share intangible cultural heritage [5]. - The company is committed to maintaining its quality and innovation as it looks forward to the next 40 years, emphasizing a vision of providing not just food, but culturally rich experiences [5].