Prnewswire·2025-07-14 12:00Company Overview - Kellanova is a leader in global snacking, international cereal and noodles, and North America frozen foods, with a legacy of over 100 years [6] - The company's vision is to become the world's best-performing snacks-led powerhouse, focusing on unleashing the potential of its differentiated brands [7] - Kellanova reported net sales of $13 billion for 2024 [7] Product Launch - Cheez-It has introduced a custom tunnel walk outfit named Cheez-Fitz, designed by stylist Brittany Hampton and worn by professional basketball player Rickea Jackson [1][2] - The Cheez-Fitz collection features a windbreaker and pants with Cheez-It inspired details, including cracker detailing and a protective pocket for snacks [3] - The collaboration aims to blend sport, style, and the Cheez-It brand, allowing fans to express their love for the snack through fashion [5] Marketing Strategy - The 'Tunnel Fits' phenomenon has seen a significant rise, with searches more than doubling in the last six months, indicating a growing trend in sports fashion [1] - Fans will have two opportunities to purchase Cheez-Fitz pieces on July 17 and July 24, 2025, enhancing engagement with the brand [4] - The collaboration is positioned as a fearless expression of fandom and style, appealing to both basketball fans and Cheez-It enthusiasts [5]