Globenewswire·2025-07-14 12:00Core Insights - Nathan's Famous has partnered with the New York Metropolitan Transit Authority (MTA) to launch a campaign that highlights the connection between the subway lines N, F, and Q, which lead directly to Coney Island, the brand's historical location [5][6][7]. Company Overview - Nathan's Famous, Inc. is a Russell 2000 Company that distributes its products across 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, and 20 foreign countries through various channels including product licensing and foodservice sales [10]. Campaign Details - The campaign, titled "Follow the (F)rank Line," runs from July 14 through August 10 and includes subway takeovers, digital signage, and social media content aimed at driving traffic to Nathan's flagship location [7][8]. - This initiative coincides with National Hot Dog Day on July 16 and builds on the brand's "100% Beef, 100% New York" platform launched in 2024 [5][8]. Strategic Partnership - Smithfield Foods holds a license agreement with Nathan's Famous, granting exclusive rights to manufacture, distribute, market, and sell Nathan's branded hot dogs and sausages in refrigerated consumer packages within the U.S. [6].