Core Viewpoint - The company, Di'A Co., has announced a stock incentive plan aimed at binding core talent with long-term company growth, reflecting confidence in future performance and commitment to its key team members [1][2]. Group 1: Incentive Plan Details - The company plans to grant a total of up to 901,900 shares of restricted stock to a core team of no more than 27 individuals, including directors and senior management, while excluding independent directors and major shareholders to avoid conflicts of interest [2]. - Key personnel such as the COO and supply chain head will receive significant portions of the stock, with the COO receiving 132,300 shares (14.67% of total) and the finance head receiving 116,200 shares (12.89% of total) [2]. - This strategy aims to reduce talent turnover and attract top external talent, creating a virtuous cycle of talent aggregation and performance growth [2]. Group 2: Performance Metrics - The incentive plan links performance to ambitious growth targets, requiring revenue growth rates of over 10%, 20%, 33%, and 46% from 2025 to 2028, with net profit targets set at 36 million, 100 million, 150 million, and 200 million respectively [3]. - A dual assessment system categorizes performance into six levels, ensuring that individual contributions are closely tied to team goals, thereby motivating high performers [3]. Group 3: Industry Context - The jewelry industry is showing signs of recovery despite a temporary downturn in 2024, driven by a favorable supply-demand structure and a predicted supply shortage in the diamond market by 2025 [4]. - Historical data indicates that downturns can be strategic opportunities for leading companies to enhance their competitive positions, as evidenced by Chow Tai Fook's market share increase during previous cycles [4]. - The Chinese jewelry market is expected to grow at a compound annual growth rate of 8.2% from 2023 to 2028, with a significant increase in design patents indicating ongoing product innovation [4]. Group 4: Market Performance - The jewelry sector has demonstrated strong long-term growth, with the gold and jewelry index yielding an annualized return exceeding 9% over the past five years, outperforming the Shanghai Composite Index [5]. - Current price-to-earnings (PE) ratios for the gold and jewelry industry are below 19 times, indicating a favorable valuation relative to historical averages [5]. Group 5: Emotional Consumption Strategy - The company is capitalizing on the growing trend of emotional consumption, particularly among Generation Z, by positioning its products as symbols of emotional value rather than mere jewelry [6]. - The emotional consumption market is projected to grow significantly, with the global healing economy expected to reach $7 trillion by 2025, and the Chinese emotional consumption market surpassing 2 trillion yuan [6]. - Di'A Co.'s strategy of linking its brand narrative to significant life events, such as marriage, differentiates it from other emotional consumption brands, enhancing consumer loyalty and competitive advantage [7].
迪阿股份：2025年限制性股票激励计划推出 多重亮点凸显长期发展信心