一财社论：筑牢行业良性发展基石，金融机构要承担更大责任

Core Viewpoint - The implementation of the "Financial Institutions Product Appropriateness Management Measures" aims to enhance the appropriateness management of financial institutions, regulate their operations, and create a fair and trustworthy financial consumer environment, ultimately protecting the legitimate rights and interests of financial consumers [1][2]. Group 1: Financial Institutions Responsibilities - Financial institutions are required to strengthen appropriateness management to optimize financial services, avoid management risks, and resolve disputes, which is beneficial for the long-term development of the industry [1][2]. - The new regulations prohibit financial institutions from misleading or inducing customers to purchase products through performance manipulation or improper presentation [1][2]. Group 2: Consumer Protection Measures - The management measures specifically address the issue of exaggerated returns in financial product promotions, emphasizing that financial products carry inherent risks and that returns are not guaranteed [2][3]. - Financial institutions must conduct suitability assessments for consumers, ensuring that they do not sell financial products that do not match the consumers' qualifications [2][3]. Group 3: Special Considerations for Elderly Consumers - Stricter suitability assessment requirements are imposed on financial institutions when dealing with clients aged 65 and above, who may lack financial knowledge and are more susceptible to misleading promotions [3]. - Financial institutions are obligated to implement special procedures for selling high-risk products to elderly clients, including enhanced information gathering, risk disclosures, and follow-up communications [3]. Group 4: Regulatory Enforcement - The need for strengthened supervision and strict penalties for violations of appropriateness management regulations is emphasized, with regulatory bodies empowered to take action against institutions and responsible personnel [4][5]. - Financial institutions are expected to take primary responsibility for the actions of their promotional staff, ensuring compliance and accountability [5].