商米科技闯关港股IPO 营收严重依赖智能设备销售

Core Viewpoint - Shanghai Sunmi Technology Co., Ltd. (商米科技) is seeking to go public through an IPO on the Hong Kong Stock Exchange, having appointed a new overall coordinator while maintaining existing sponsors [1][2] Company Overview - Founded in December 2013, the company transitioned from providing delivery solutions for the restaurant industry to becoming a leading provider of Business Internet of Things (BIoT) solutions, with over 10% market share in the global Android-based BIoT solutions market by 2024 [2][3] - As of the application date, the company serves approximately 61,000 commercial partners globally, an increase from about 44,000 at the end of 2022 [2] Financial Performance - The company reported revenues of approximately CNY 34.04 billion, CNY 30.71 billion, and CNY 34.56 billion for the years 2022, 2023, and 2024, respectively, with net profits of CNY 1.59 billion, CNY 1.01 billion, and CNY 1.81 billion [4] - The gross margin fluctuated from 28.1% in 2022 to 26.7% in 2023, then rebounded to 28.9% in 2024, attributed to increased sales in Europe and improved cost management [4] Revenue Structure - The company's revenue heavily relies on smart device sales, which accounted for 99.5%, 98%, and 99.5% of total revenue in 2022, 2023, and 2024, respectively [6] - The concentration of revenue from major clients is significant, with the top five clients contributing 42.3%, 28.8%, and 41.1% of total revenue during the same period [6] Production and Supply Chain - The company primarily operates on an OEM/ODM model, with over 92% of its smart devices produced by third-party manufacturers [7][8] - The company has increased its own production capacity from 52,800 units in 2023 to approximately 290,000 units in 2024, yet this still represents only 8% of the total sales volume for that year [7] Market Position and Challenges - The company has a broad business network across over 100 industry verticals, including restaurants, supermarkets, and logistics [3] - Despite a strong shareholder base, including Ant Group and Xiaomi, there are concerns regarding the company's technological capabilities due to its reliance on the OEM model, which may affect its valuation and growth prospects in the IPO process [8]