阳西县召开“媒体+”赋能“百千万工程”农产品市场体系建设座谈会

Core Viewpoint - The meeting held in Yangxi County focuses on leveraging media to empower the "Hundred-Thousand-Million Project" for the construction of agricultural product market systems, aiming to enhance the county's agricultural brand and market competitiveness [2][4][21]. Group 1: Meeting Overview - The "Media+" empowerment meeting was convened on July 13, inviting media representatives and agricultural enterprises to discuss the development of new business models and strategies for rural revitalization [3][4]. - The Yangxi County Agricultural and Rural Bureau presented the draft implementation plan for the "Media+" empowerment project for the years 2025-2027 [5][10]. Group 2: Implementation Plan - The plan aims to achieve goals of increasing agricultural efficiency, rural vitality, and farmers' income by utilizing media for information dissemination, resource integration, and brand building [12][13]. - It emphasizes the importance of collaboration among government, market, and society to create a synergistic effect in agricultural development [14][25]. Group 3: Goals and Strategies - The implementation of the plan is expected to promote five key objectives: boosting consumption, enhancing foreign trade, promoting cultural tourism, increasing farmers' income, and facilitating media transformation [19]. - The strategy includes building a recognizable and reputable brand for Yangxi agricultural products, enhancing market competitiveness, and utilizing new media platforms for online sales channels [16][17]. Group 4: Collaborative Efforts - The meeting highlighted the necessity for collaboration among various stakeholders, including local governments, media, and agricultural enterprises, to effectively promote the "Hundred-Thousand-Million Project" [21][25]. - Participants also conducted field research in several towns to understand the agricultural production and development of local specialties [28][29].