Paramount Australia Partners with Magnite to Unlock Programmatic Access to the Paramount+ Ad Tier

Core Insights - Magnite and Paramount Australia have announced a partnership to provide programmatic access to Paramount+'s premium streaming TV inventory in Australia for the first time [1][3] - This collaboration aims to enhance advertising efficiency and transparency, allowing advertisers to reach engaged streaming audiences more effectively [1][3] - The partnership is part of Paramount Australia's ongoing business and technology transformation, leading to the development of Paramount Connect [1] Company Overview - Magnite is the largest independent sell-side advertising company globally, facilitating monetization of content across various formats including CTV, online video, display, and audio [4] - Paramount Australia is a prominent media and entertainment company, known for creating premium content and experiences, with a portfolio that includes Network 10, Paramount+, Paramount Pictures, Nickelodeon, and MTV [5] Technological Integration - The integration of Magnite's SpringServe video platform with Paramount's mediation capabilities will streamline advertiser access to Paramount's premium streaming inventory [2] - The partnership is expected to drive innovation in streaming TV, providing brands with a first-mover advantage in accessing one of Australia's leading streaming platforms [3]