数字化成文旅“破圈”新引擎

Core Insights - The article highlights the significance of the cultural and tourism industry in promoting high-quality economic development in the Beijing-Tianjin-Hebei (Jing-Jin-Ji) region, showcasing various traditional crafts and digital cultural initiatives [1][2]. Digital Technology Advancements - Continuous improvement in digital technology levels is noted, with support for cultural enterprises to engage in cutting-edge technology research such as Web3.0, AI, VR/AR, and cloud computing, leading to breakthroughs in new cultural formats like virtual reality museums and immersive theaters [1][3]. Digital Service Optimization - The three regions leverage their technological resources to enhance digital service capabilities in cultural industries, with significant infrastructure developments like the Beijing AI public computing platform and Tianjin's computing transaction center, contributing to a projected 10.7% share of the national digital economy by 2024 [2]. Growth in Digital Consumption - By 2024, cultural new business entities in the Jing-Jin-Ji region are expected to achieve revenues of approximately 1.6 trillion yuan, indicating a substantial share in overall cultural enterprise revenues, driven by initiatives like the "Cultural Consumption Season" [2]. Disparities in Digital Development - There are inconsistencies in the digital development levels across the Jing-Jin-Ji region, with urban centers showing stronger infrastructure and investment compared to rural areas, highlighting the need for improved comprehensive effectiveness in cultural industry digitalization [2][4]. Promotion of Digital Cultural Technology - The establishment of national-level digital cultural technology research centers and collaboration with local research institutions aims to foster innovation in digital cultural industries, facilitating the transformation of traditional cultural sectors [3]. Development of Demonstration Clusters - The article emphasizes the importance of creating demonstration clusters for digital cultural industries, utilizing well-established tech parks to enhance industry scenarios and avoid redundant infrastructure development [3][4]. Collaborative Ecosystem Construction - A comprehensive service system integrating technology research, creative design, and market marketing is proposed to enhance innovation efficiency in the digital cultural industry, alongside improved regulatory mechanisms and cross-regional cooperation [4].