商贸零售行业观察：中式快餐第一品牌老乡鸡冲刺港股；家族持股超九成引关注

Group 1 - The core viewpoint of the article highlights the recent capital movements in the Chinese fast food sector, specifically focusing on the expansion and challenges faced by the leading Chinese fast food brand, Laoxiangji [1] - As of April 2025, Laoxiangji plans to have a total of 1,564 stores across 9 provinces and 58 cities, holding a market share of 0.9% in the Chinese fast food industry [1] - The company faces challenges due to high family ownership, with over 92% of shares held by the founder's family, raising concerns about governance transparency and operational efficiency [1] Group 2 - Laoxiangji's competitive advantage lies in its full industry chain layout, including self-built chicken farms, central kitchens, and distribution centers, making it the only Chinese fast food company with such a comprehensive setup [2] - However, this model has led to increased costs, with raw material and consumable costs accounting for 41.3% of revenue in 2024, resulting in a gross margin of only 22.8%, significantly lower than competitors like Xiaocaiyuan at 68.12% [2] - The company's franchise expansion strategy shows efficiency disparities, with company-operated stores achieving an average daily sales of 16,000 yuan and a turnover rate of 4.8 times per day, while franchise stores lag behind at 12,400 yuan and 3.3 times per day [2]