研判2025!中国汽艇行业产业链、进出口及重点企业分析:规模扩张与技术跃进下的品牌突围战,迈向价值新征程[图]
Chan Ye Xin Xi Wang·2025-07-15 01:34

Core Insights - The Chinese motorboat industry is experiencing rapid development and structural transformation, characterized by market expansion, accelerated technological iteration, and consumption upgrades [1][12] Industry Overview - Motorboats are powered by gasoline or diesel engines and are known for their lightweight, speed, and maneuverability. They are typically made from materials like aluminum alloy or fiberglass, which enhance strength while reducing weight [2][4] Industry Development History - The Chinese motorboat industry has gone through four stages: 1. Foundation Stage (1950-1978): Focused on military and fishing boats with technology assistance from the Soviet Union [4] 2. Exploration Stage (1979-1998): Entry into the civilian market with international brands influencing local production [4] 3. Diversification Stage (1999-2008): Rapid economic growth led to consumption upgrades and increased exports [4] 4. Green and Intelligent Transformation Stage (2009-present): Emphasis on electric and hydrogen-powered boats, with advancements in navigation and automation technologies [5][6] Current Industry Status - As of January to May 2025, China imported 3,143 motorboats, a decrease of 5.02% year-on-year, with an import value of 251 million yuan, down 5.52%. Exports reached 537 units, up 134.50%, but export value fell by 61.57% to 190 million yuan [12][14] - The manufacturing sector has made breakthroughs in key areas like aluminum hulls and electric propulsion systems, but brand recognition lags behind technological capabilities [12][14] Industry Supply Chain - The upstream supply chain includes raw materials like steel and aluminum, as well as specialized engines and navigation equipment. The midstream involves the manufacturing of motorboats, while downstream applications cover various sectors such as tourism, fishing, and military [8] Key Companies - Major players include China Shipbuilding Group and Jianglong Shipbuilding, which dominate the high-end market. Jianglong has launched China's first pure electric 30-meter yacht, while China Shipbuilding leads in law enforcement vessels [18][20] Industry Development Trends 1. Technological Innovation: The industry is shifting towards high-end upgrades driven by innovations in electric and hydrogen propulsion systems, with significant advancements in battery technology and automation [24] 2. Consumer Upgrades: Rising disposable incomes and changing consumer preferences are reshaping market demand, leading to a diverse product range from entry-level to high-end yachts [25][26] 3. Global Expansion: Chinese motorboat companies are accelerating their global market penetration through local production and strategic partnerships, enhancing brand recognition internationally [27]