Jie Fang Ri Bao·2025-07-15 01:53Core Insights - Xu Hui District has officially announced the "Meta World Neo World" metaverse district, introducing several prominent second-dimensional IPs, positioning itself as a hub for the growing second-dimensional economy in Shanghai and nationwide [1][2] Group 1: Industry Development - Xu Hui is recognized as a leading source of second-dimensional enthusiasm in Shanghai, with significant industry presence and enterprise concentration, hosting major companies like Tencent, NetEase, and miHoYo [1] - The district has established a game industry service center and relies on commercial entities like Xinyao·Guanghuan Live and Yuejie Jinshang City to support second-dimensional consumption [1] Group 2: Consumer Experience - The newly developed Xinyao·Guanghuan Live has enhanced the area’s appeal, providing high-quality commercial spaces and diverse consumption scenarios for second-dimensional enthusiasts [3] - Various attractions, including the Pop Mart, art museums, and themed stores, create a rich consumer environment, catering to both avid fans and newcomers to the second-dimensional culture [3][4] Group 3: Cultural Significance - The China Audio-Video and Digital Publishing Association Game Museum serves as a cultural landmark, emphasizing the importance of avoiding over-commercialization and enhancing intergenerational resonance within the second-dimensional district [4] - The goal of creating a "second Akihabara" in Xu Hui is feasible, but it is crucial to focus on industry upgrades and community cultural engagement rather than merely replicating the superficial aspects of second-dimensional popularity [4]