“保壳”不容乐观？青海春天预计上半年扭亏，第二季度却亏损

Core Viewpoint - Qinghai Spring (ST Spring) has reported a turnaround in its financial performance for the first half of the year, but faces significant challenges in maintaining its market position and avoiding delisting due to poor sales and market conditions [1][6]. Financial Performance - The company expects a net profit attributable to shareholders of between 960,000 and 1.38 million yuan for the first half of the year, compared to a net loss of 59.87 million yuan in the same period last year, indicating a turnaround [1][2]. - Revenue is projected to decline by 8.95% to 12.65%, estimated between 121 million and 126 million yuan [1][2]. Sales and Market Challenges - The decline in revenue is attributed to changes in market conditions and the seasonal nature of the main business, particularly in the second quarter [2]. - Despite a profit in the first quarter, the company may face a net loss in the second quarter, estimated between 753.81 million and 795.81 million yuan [3]. - The sales of its flagship product, the "Tinghua" liquor, have been disappointing, with only 10 bottles sold online and a total sales revenue of approximately 84,500 yuan [3][4]. Competitive Landscape - The high pricing of "Tinghua" liquor and negative impacts from previous promotional violations have hindered its market performance [4]. - The company struggles to compete with established brands like Moutai and Wuliangye, especially after the implementation of the "ban on alcohol" policy, which has reduced consumption in certain sectors [4]. Strategic Initiatives - Qinghai Spring is focusing on "shell protection" strategies to avoid delisting, with a goal to achieve profitability or revenue exceeding 300 million yuan by 2025 [6][7]. - The company is diversifying its business, including a new venture into the aviation sector through the establishment of Shanghai Yunxiang Aviation Development Co., Ltd., although this initiative is still in the planning stages and faces uncertainties [7]. Future Outlook - The company remains optimistic about its sales despite current challenges, indicating a commitment to adapt to market conditions and potentially launch new products [5][7]. - Continuous monitoring of the company's ability to navigate its financial and operational challenges will be essential [8].