专访中欧国际工商学院芮萌：以“商业向善”建设新商业文明

Group 1 - The core concept of "business for good" is to use commercial logic to address social issues, integrating social value into business models for long-term benefits [6][9] - The initiative "Seeking the Power of Business for Good" aims to explore the development logic and contemporary significance of this concept through dialogues with corporate executives [2][4] - The evolution of "business for good" reflects a shift from traditional CSR to a more integrated approach that combines profit-making with social impact [6][7] Group 2 - Chinese enterprises are at a unique stage of development regarding "business for good," having started later than their Western counterparts, which allows them to learn from existing global practices [7][8] - The transition from a focus on short-term profits to long-term sustainable practices is essential for Chinese companies to thrive in the new commercial landscape [10][11] - The challenges faced by Chinese enterprises include a lack of awareness regarding the long-term benefits of social responsibility and the need for strategic integration of these values into core business operations [9][10] Group 3 - The future of Chinese enterprises lies in avoiding path dependency and embracing a new commercial civilization that balances economic efficiency with social equity and environmental sustainability [10][11] - Key transformations required include moving from market speculation to ecosystem co-creation, from short-termism to long-termism, and from individual-centric views to a global perspective [11][12] - The concept of "business for good" should be deeply embedded in corporate culture, influencing brand design, product innovation, and organizational values [12]