上财调研：二季度上海消费者信心指数仍乐观，部分消费领域预期分化

Core Insights - Overall consumer purchasing willingness has declined, but the indices for car purchases and durable goods purchases still show some positive performance, indicating consumer confidence in certain areas of spending [1][2] Consumer Confidence Index - The Shanghai Consumer Confidence Index for Q2 2025 is reported at 105.4 points, a decrease of 6.0 points from the previous quarter and a decrease of 6.9 points year-on-year [1] - The consumer evaluation index stands at 105.2 points, down 6.2 points quarter-on-quarter and down 7.7 points year-on-year [1] - The consumer expectation index is at 105.6 points, reflecting a quarter-on-quarter decline of 5.8 points and a year-on-year decline of 6.1 points [1] Purchasing Willingness Index - The purchasing willingness index is at 98.8 points, down 5.5 points quarter-on-quarter but up 16.1 points year-on-year [2] - The home buying index is at 69.9 points, showing a significant quarter-on-quarter decline of 16.3 points but a year-on-year increase of 5.7 points [2] - The car buying index is at 100.6 points, with a quarter-on-quarter increase of 1.9 points and a year-on-year increase of 12.3 points [2] - The durable goods buying index is at 126.0 points, down 2.0 points quarter-on-quarter but up 30.3 points year-on-year, indicating strong confidence in this category [2] Purchasing Expectation Index - The purchasing expectation index is at 87.8 points, down 4.6 points quarter-on-quarter but up 5.0 points year-on-year [2] - The home buying expectation index is at 74.6 points, down 11.5 points from the previous quarter but up 4.1 points year-on-year [2] - The car buying expectation index is at 101.0 points, reflecting a quarter-on-quarter increase of 2.3 points and a year-on-year increase of 5.7 points [2] Analysis of Decline - The decline in the consumer confidence index may be attributed to a pullback after significant increases in previous quarters, particularly in purchasing willingness indices [4] - Key indicators related to livelihood, such as income evaluation and employment situation evaluation, have shown notable declines, which may weaken consumer confidence [4] - Global economic uncertainties, including U.S. tariff increases, have also contributed to the decline in consumer confidence [4] Recommendations - It is suggested to implement targeted policies to support consumer sectors like automobiles and durable goods, such as optimizing subsidies for new energy vehicles and improving the trade-in service system for durable goods [4] - There is a need to stabilize employment and income expectations to strengthen the foundation of consumer confidence, as both income evaluation and employment situation indices have significantly decreased [5]