Core Insights - The financial system in Zhangjiajie is actively supporting the tourism industry through various loan products and initiatives aimed at enhancing tourism infrastructure and services [1][2][3][4][5][6][7] Group 1: Financial Support for Tourism - Zhangjiajie Agricultural Commercial Bank launched a "Homestay Loan" with high limits and favorable interest rates, contributing to the development of local homestays [1] - As of April 2025, the loan balance for the tourism industry in Zhangjiajie reached 40.457 billion yuan, a year-on-year increase of 18.47% [1] - Financial institutions have issued 154 loans totaling 7.138 billion yuan for scenic area upgrades, reflecting a year-on-year growth of 14.25% [2] Group 2: Innovative Loan Products - The People's Bank of China in Zhangjiajie has guided financial institutions to create tailored financial products like "Homestay Loans" and "Travel Loans" to meet the diverse financing needs of the tourism sector [3] - A total of 5.65 billion yuan in credit support has been provided to over 1,000 homestays near core scenic areas [3] - Loans for transportation in the tourism sector reached 11.717 billion yuan, supporting 6,275 tourism transport companies [3] Group 3: Enhancing Night Economy - Zhangjiajie Agricultural Commercial Bank provided 43.77 million yuan in loans to support night economy projects, contributing to the development of tourism consumption clusters [4] - As of April 2025, loans to the red tourism sector totaled 222 million yuan, while loans for night economy projects reached 710 million yuan [4] Group 4: Digital Payment Innovations - The People's Bank of China in Zhangjiajie has improved the digital payment experience for tourists, facilitating transactions with international credit cards and local payment solutions [5][6] - By April 2025, the volume of POS transactions for foreign cards reached 267,400, amounting to 701 million yuan [5] - The implementation of smart tourism platforms has enabled seamless payment integration across various tourism services, achieving a transaction volume of 1.114 billion yuan [6] Group 5: Consumer Financing Initiatives - Financial institutions have introduced specialized consumer finance products to stimulate tourism spending, including credit cards and installment payment options [7] - The total balance of personal tourism consumption loans reached 825 million yuan, with a year-on-year growth of 12.56% [7] - Collaborative discount and cashback initiatives with local merchants have effectively increased tourist spending, with credit card consumption in tourism scenarios amounting to 478 million yuan [7]
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Jin Rong Shi Bao·2025-07-15 03:13