高温催热广州清凉经济！冰饮防暑品销量暴涨，多元业态抢流量

Group 1 - The ongoing high temperatures in Guangzhou have significantly boosted the "cooling economy," leading to increased consumption of ice cream and frozen products [2][5] - Supermarkets are responding by increasing their supply of cold drinks and ice cream, with some stores expanding their freezer capacity from two to over ten units [5][8] - Sales of cold drinks and ice cream have shown a noticeable increase since the start of summer, with some stores reporting a 19% year-on-year growth in sales of cooling beverages and ice cream from July 1 to July 10 [8][9] Group 2 - Air conditioning sales have surged by over 40% in the first half of the year, driven by government subsidies and high demand for cooling products [9] - Sales of sunscreen products have also seen a significant increase, with some stores reporting nearly a 50% year-on-year rise in sales of sunscreen and skincare products during early July [9][10] Group 3 - The demand for nighttime dining has increased, with a 37% year-on-year growth in night snack group orders in Guangzhou as of July [15] - The popularity of outdoor activities such as swimming and water-related experiences has surged, with related search queries increasing by 78.8% in June [14][15] Group 4 - Shopping centers and commercial entities in Guangzhou are actively engaging in promotional activities to attract consumers during the summer season, leveraging popular IP collaborations and immersive experiences [16][20] - Events such as the "Summer Play Festival" and themed activities featuring popular characters are being organized to enhance customer engagement and drive foot traffic [20][22] Group 5 - Nighttime camping activities have gained popularity, with attractions like the Guangzhou Zoo offering unique experiences that combine education and entertainment [23][29] - The trend of experiential consumption is evident as consumers seek out diverse and engaging activities during the summer months [23][29]