Xin Lang Ke Ji·2025-07-15 04:04Core Viewpoint - The recent competition in the food delivery market has intensified, with Meituan and Taobao Flash Purchase (Ele.me) engaging in aggressive subsidy strategies that have led to a chaotic market environment and significant challenges for local restaurants [1][2][3] Group 1: Market Dynamics - As of July 12, Meituan's daily order volume exceeded 1.5 billion, while Taobao Flash Purchase and Ele.me surpassed 80 million orders, indicating a fierce competition for market share [1] - The aggressive subsidy strategies, such as "0 yuan purchase" and "18 yuan off 18 yuan," have triggered a price war below cost, disrupting market order and harming the industry ecosystem [2][3] Group 2: Industry Concerns - The restaurant industry is facing a "lose-lose-lose" situation where merchants sacrifice long-term viability, consumers receive lower quality products, and delivery personnel suffer from overexertion [3][5] - The local restaurant association has called for an end to irrational subsidies and a return to value-based competition, emphasizing the need for sustainable practices in the industry [4][5] Group 3: Recommendations from the Industry - The association has proposed three main initiatives: 1. Stop irrational subsidies and return to value competition, including ceasing loss-leading promotions and establishing a reasonable pricing mechanism [3][4] 2. Protect merchants' legal rights by ensuring voluntary participation in promotions and providing support for non-participating small businesses [4][5] 3. Build a sustainable development ecosystem focused on food safety and fair competition [4][5]