SCSF(SH:600779) He Xun Wang·2025-07-15 04:38Core Viewpoint - The company, Shui Jing Fang, is experiencing a significant decline in both revenue and net profit for the first half of 2025, reflecting broader challenges in the high-end liquor market [1][2]. Revenue and Profit Summary - The company expects to achieve a revenue of 1.498 billion yuan for the first half of 2025, a decrease of 221 million yuan, representing a year-on-year decline of 12.84% [2]. - The anticipated net profit attributable to shareholders is 105 million yuan, down by 137 million yuan compared to the same period last year, marking a decline of 56.52% [2]. Sales Volume and Pricing Trends - Despite the revenue decline, the company has seen a notable increase in sales volume, with an expected rise of 543,000 liters, or 14.54% year-on-year [3]. - The trend of "increased volume but decreased price" is evident, with Q1 2025 showing a sales volume increase of 19% but a price drop of 14%, and Q2 2025 reflecting a 9% increase in sales volume alongside a 37% decrease in price [4]. Inventory and Market Challenges - The company is facing difficulties in inventory reduction, as price cuts to boost sales have led to instability among distributors [5]. - The overall liquor industry is in an adjustment phase, with high channel inventory and weak terminal sales, prompting some distributors to resort to low-price dumping and cross-regional sales [7]. Consumer Behavior and Market Dynamics - The company acknowledges that overall consumption during the Spring Festival was below expectations, leading to higher-than-expected channel inventory, which has affected subsequent shipment volumes [7]. - The second quarter of 2025 is expected to see a loss of 85 million yuan, as traditional consumption scenarios like business banquets continue to be under pressure, slowing market recovery [8]. High-End Product Performance - The high-end liquor segment, which has been a core focus for the company, is showing signs of weakening growth momentum, with a significant drop in revenue and net profit in the fourth quarter of 2024 [11]. - The company’s high-end products accounted for 91.32% of total revenue in 2024, but the competitive landscape has intensified, leading to a shift in consumer preferences towards more attractive pricing strategies from competitors [13].