抖音投入亿级补贴加入酒旅大战

Core Insights - Douyin announced a significant investment in its local lifestyle business, committing to a billion-level platform subsidy to support various initiatives [1] Group 1: Business Initiatives - The investment will support official live broadcasts for chain brand hotels, regional matrix accounts, merchant live streams, and celebrity influencer store visits [1] - New offerings include special discount calendars for hotel bookings, hotel exchange vouchers, and membership experience voucher packages [1] - Discounted room bookings will start from 60% off [1]