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利欧股份:机械制造与数字营销双轮驱动 2025上半年预计盈利3.5亿—4.5亿元

Core Viewpoint - Liou Co., Ltd. is expected to achieve a net profit of 350 million to 450 million yuan in the first half of 2025, marking a significant turnaround from losses, driven by robust performance in both mechanical manufacturing and digital marketing sectors [1][2]. Group 1: Mechanical Manufacturing - The mechanical manufacturing segment has shown stable revenue performance, supported by the company's dual circulation development strategy, with five modern production bases established globally [1]. - The company’s products are now distributed across over 160 countries and regions, indicating a strong international presence [1]. Group 2: Digital Marketing - The digital marketing segment has seen significant improvements in profitability and cash flow, attributed to optimized customer structure and enhanced credit control systems [1]. - In 2025, Liou Digital has made strides in AI marketing, launching a new strategy focused on AI as a core driver, aiming to provide comprehensive services that enhance operational efficiency [2]. - The company’s subsidiary, Micro Innovation Era, won a second prize in the third AIGC Material Competition, showcasing its excellence in AIGC creative applications and advertising strategies [2]. - A new technical standard for managing creative material metadata based on generative AI was implemented, marking a significant step towards standardization in the AI marketing field in China [2]. Group 3: Future Outlook - The company plans to continue its innovation-driven approach, deepen its business layout, and enhance its core competitiveness moving forward [3].