Qi Lu Wan Bao·2025-07-15 07:29Core Viewpoint - The event "Great River Appointment, Cultural Experience" organized by China Life in Heze integrates Yellow River culture with financial services, providing an immersive cultural experience for clients [1][8]. Group 1: Event Overview - The event took place on July 5 at China Life's Heze branch, marking the first stop in a series of cultural service innovations across five provinces along the Yellow River [1]. - Heze, known as the first city where the Yellow River enters Shandong, has a rich historical and cultural heritage nurtured by the river [1]. Group 2: Cultural Activities - The interactive experience area featured traditional delicacies like "Dongming Steamed Yellow River Turtle," with staff explaining its culinary techniques and historical background [4]. - Participants engaged in creating art using grains under the guidance of a representative inheritor of intangible cultural heritage, showcasing the exquisite craftsmanship of traditional techniques [4]. - The appearance of a "Sun Bin NPC" added excitement, allowing clients to "travel" back to the Warring States period through interactive Q&A sessions that made historical knowledge engaging [4]. Group 3: Client Engagement and Feedback - Participants expressed enthusiasm for the event, highlighting the meaningful combination of traditional culture and attentive service from the insurance company [7]. - The activities deepened clients' understanding of Yellow River culture and enhanced their brand perception of China Life [7]. Group 4: Strategic Significance - The event's core theme was "Cultural Empowerment of Services," aiming to innovate the "cultural finance" service model by making Yellow River culture more accessible and engaging [8]. - This initiative serves as a bridge for deeper communication with clients and explores new pathways for financial institutions to participate in cultural dissemination, providing valuable insights for service upgrades in the industry [8].