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零售销量创历史新高 6月乘用车市场销量分析

Core Viewpoint - The automotive market is experiencing significant growth, particularly in the new energy vehicle (NEV) segment, with domestic brands leading the market share and showing strong sales performance in June 2025. Group 1: Sales Performance - In June 2025, total retail sales of passenger vehicles reached 1.09 million units, marking a year-on-year increase of 10.8% [10] - New energy vehicle sales in June reached 1.112 million units, a year-on-year growth of 29.8%, with a cumulative total of 5.469 million units in the first half of the year, up 33.3% [1] - SUV sales in June were 1.04 million units, up 18.5% year-on-year, with a cumulative total of 5.358 million units in the first half, reflecting an 11.2% increase [1] Group 2: Brand Performance - BYD maintained its leading position with sales of 352,081 units in June, a year-on-year increase of 25.7%, capturing a market share of 16.9% [3][4] - Geely ranked second with sales of 195,537 units, showing a significant year-on-year increase of 49.6%, despite a 4.7% decline from the previous month [4][7] - FAW-Volkswagen entered the top three with sales of 142,913 units in June, a year-on-year increase of 7.3% [5][7] Group 3: Market Share Dynamics - Domestic brands accounted for 64% of the retail market share in the first half of 2025, an increase of 7.5 percentage points compared to the same period last year [10] - The market share of German brands decreased, with a retail share of 16.1%, down 2.4 percentage points year-on-year [2] - Tesla China saw a significant rebound with sales of 61,484 units in June, a 59.3% increase from the previous month, driven by the popularity of the Model Y [9][16] Group 4: Future Outlook - Geely plans to increase its annual sales target from 2.71 million to 3 million units, supported by the successful launch of new models [11] - The market is expected to enter a phase of intense competition, with a focus on technology and pricing strategies as numerous new models are set to launch in the second half of the year [19]