数娱工场丨空场率达四成、“档期依赖症”加剧，下半年电影市场仍有修复空间？

Core Insights - The Chinese film market achieved a box office of 29.231 billion yuan in the first half of 2025, with a year-on-year growth of 22.91% and 6.41 billion admissions, marking a significant recovery compared to the past five years [1][2] - The market is heavily reliant on blockbuster films, particularly those released during the Spring Festival, with only five films surpassing 500 million yuan in box office, the lowest number in 12 years [2][5] - The average occupancy rate in cinemas is only 7.2%, with a significant number of screenings going empty, indicating a mismatch between supply and demand in the market [6][7] Box Office Performance - The first half of 2025 saw a box office of 29.231 billion yuan, with domestic films accounting for 91.2% of the total [1] - The top film, "Nezha: The Devil Child Comes to the World," grossed 15.446 billion yuan, contributing 52.8% to the overall box office [2] - Monthly box office figures showed a record high of 16.09 billion yuan in February, but subsequent months saw a decline, with June's box office at only 1.91 billion yuan, the lowest in ten years [2] Market Structure and Trends - The film market is experiencing a "release schedule dependency," with a concentration of box office revenue among a few major films, leading to a "Pareto principle" effect where 20% of films generate 80% of the revenue [3][4] - The number of films grossing over 100 million yuan decreased to 25, down from 37 in 2024, while the number of mid-tier films (10 million to 100 million yuan) increased but contributed less than 7% to the total box office [5][6] - The cinema industry is facing challenges with a high empty screening rate of 40%, leading to a reduction in the number of screenings and a focus on popular films to maintain profitability [6][7] Audience Demographics - There is a notable decline in younger viewers, with those under 25 years old making up only 15.9% of the audience, down from 21% in 2024 [8][9] - Female viewers dominate the market, comprising over 60% of the audience during the Spring Festival period, while male viewers are gradually returning with the release of more action and crime films [8][9] Future Outlook - Despite current challenges, there is optimism for the summer box office, with local governments issuing film consumption vouchers to stimulate market recovery [10] - Average ticket prices are expected to drop to 39.4 yuan, which may encourage higher attendance, especially if quality content continues to be provided [10]