创新驱动、文化赋能，浙江广告业打造高质量发展新标杆

Core Insights - The advertising industry is a powerful engine for economic growth and a showcase of cultural charm, driving brand building and unlocking new consumption potential [1] - The China Advertising Industry Development Index Report (2025) indicates that the advertising market in China is expanding, with a projected operating revenue of over 1.5 trillion yuan in 2024, a 17.9% increase from the previous year [1] - Zhejiang province has been recognized for five consecutive years as a leading province in high-quality advertising development, with significant growth in digital marketing and new business models [1][2] Industry Growth - Zhejiang's advertising industry has maintained rapid growth, with an operating revenue exceeding 200 billion yuan in 2024, marking a 28.5% year-on-year increase [2] - Digital advertising accounts for over 80% of the province's advertising revenue, showcasing strong digital development momentum [2] Digital Advertising Ecosystem - The rapid development of the digital economy presents new opportunities for the advertising industry, with a complete digital advertising ecosystem formed in Zhejiang [4] - Traditional advertising companies are embracing digitalization, utilizing AI technology for customized advertising content and creating virtual experiences for customers [6] Policy and Support - The establishment of the Zhejiang Digital Advertising Research Institute aims to strengthen research and promote the integration of industry practice, education, and theoretical research [6][8] - The provincial government has introduced policies to support high-quality advertising development, focusing on innovation, service enhancement, and regulatory efficiency [18] AI and Innovation - The advertising industry in Zhejiang is leveraging AI technology to transform from labor-intensive to intelligence-intensive, significantly reducing the time required for creative processes [21][23] - The Zhejiang Advertising Association is working on establishing AI content review standards and promoting efficient advertising material creation platforms [23] Internationalization and Cultural Promotion - The "Zhejiang Manufacturing + Zhejiang Advertising" model is emerging, promoting cross-border e-commerce and enhancing the internationalization of local enterprises [24] - The advertising industry plays a crucial role in promoting local culture while driving economic growth, with initiatives supporting rural revitalization and cultural exports [14][18]