英格卡购物中心中国区总裁朱洁敏：用“不内卷”创新精神打造“聚会体验中心”

Core Viewpoint - The article highlights the innovative approach of Ingka Shopping Centers in China, particularly through the introduction of the "Pippi Longstocking" exhibition, which aims to enhance consumer experience and community engagement while promoting unique brand experiences [3][4][10]. Group 1: Event and Experience - The "Pippi Longstocking" exhibition marks its first tour in China, aligning with Ingka's "Meeting Place" concept to create engaging experiences for consumers [3][4]. - The exhibition is designed to resonate emotionally with visitors, encouraging community gatherings and interactions [4][5]. Group 2: Business Strategy - Ingka Shopping Centers has introduced multiple first stores in Beijing, contributing to regional economic development and enhancing consumer experiences over the past decade [4][5]. - The company emphasizes the importance of unique experiences over mere novelty, focusing on long-term engagement with local consumers [5][9]. Group 3: Innovation and Market Positioning - Ingka Shopping Centers positions itself as a "Meeting Place," differentiating from traditional shopping centers by creating public spaces and diverse activities [6][7]. - The company has established an innovation department to explore new business models and integrate sustainability into consumer experiences [8][9]. Group 4: Community and Value Creation - The company views tenants as partners in value creation, providing marketing support and insights to enhance brand appeal and consumer experience [9]. - Ingka's philosophy centers on creating lasting value for customers and communities, moving away from low-efficiency competition [9].