Government Support - The Wenzhou government is considering providing subsidies to support Weima's resumption of production, technological upgrades, product development, and market promotion under relevant policies and regulations [1] - The government is also considering prioritizing new Weima vehicles for local public procurement and supporting brand rebuilding through local public resources [1] Weima's Development Plan - Weima has established a three-phase business development plan for 2025-2030 aimed at achieving leapfrog growth [2][4] - Revival Phase (2025-2026): Resumption of production for EX5/E.5 models by September 2025, targeting annual production and sales of 10,000 units, with a goal of 20,000 units; expansion into Southeast Asia and the Middle East with a KD factory in Thailand; aiming for 100,000 units in production by 2026 [4][5] - Development Phase (2027-2028): Annual sales expected to rise from 250,000 to 400,000 units; mass production of advanced driver-assistance vehicles; AI integration across R&D, production, and marketing; preparation for an IPO [5] - Leap Phase (2029-2030): Targeting production of 1 million units and revenue of 120 billion by 2030, aiming to establish a smart mobility ecosystem and become an industry benchmark [5] Product Strategy - Weima plans to rapidly expand its product portfolio, introducing over 10 new products in the next five years, covering various electric and range-extended technologies [5] - The product lineup will include models across different categories such as A00, A0, A, B, and C class vehicles, including sedans, SUVs, MPVs, and crossovers, with differentiated brand positioning [5] Financial Context - Weima has faced significant financial challenges, with liabilities reaching 20.367 billion and total assets of only 3.988 billion as of early 2024 [6] - The company has undergone bankruptcy restructuring and is actively seeking opportunities for recovery following a failed attempt to go public [6]
传威马汽车“复生”,2027年还要IPO?
Xin Lang Ke Ji·2025-07-15 10:39