Zhong Guo Zhi Liang Xin Wen Wang·2025-07-15 11:03Core Insights - The instant retail market is experiencing rapid growth, with major platforms like Meituan, Taobao Flash (Ele.me), and JD Delivery reporting record order volumes of 120 million, 80 million, and 25 million respectively [1] - In 2024, the overall daily order volume in the delivery industry is expected to be around 100 million, with Meituan accounting for over 70 million and Taobao Flash (Ele.me) for over 20 million [1] - To adapt to the evolving market, Taobao Flash has launched a 12-month subsidy plan totaling 50 billion yuan, which is nearly 40% of Alibaba Group's annual net profit [1] - Meituan plans to invest 100 billion yuan in the instant retail market over the next three years, while JD Delivery's cumulative investment has exceeded 10 billion yuan [1] - The instant retail market is projected to surpass 2 trillion yuan in scale [1] Market Dynamics - The subsidy strategies are aimed at stimulating both consumer and merchant demand, with a shift from consumer-focused subsidies to include merchant-side incentives [2] - The competitive landscape is characterized by Meituan's defensive strategy leveraging its leading position, Taobao Flash's aggressive market capture through subsidies, and JD Delivery's focus on quality dining and merchant attraction [3] - The surge in order volume indicates a growing consumer demand for instant and personalized services, presenting both opportunities and challenges for platforms [3] Challenges and Recommendations - The high proportion of "bargain hunters" among users poses a risk of inflated order volumes, necessitating platforms to enhance service experience and user loyalty beyond price incentives [3] - Issues such as system crashes, delivery delays, and increased workload for delivery personnel highlight the need for improved technical capabilities and service quality [3] - Recommendations include leveraging technology to enhance fulfillment efficiency, optimizing supply chain management, and balancing consumer rights, merchant profits, and delivery personnel welfare [4]