Core Viewpoint - Roma's recent operational challenges have led to strategic adjustments, including a focus on user rights protection and the resumption of product sales on its Tmall flagship store, despite facing a trust crisis due to safety concerns regarding its power banks [1][2][3]. Company Operations - Roma has clarified that its operational team remains intact and is actively addressing user concerns, countering rumors of management fleeing and operational shutdowns [2][3]. - The company has reopened its Tmall flagship store, reintroducing several products, including data cables and chargers, while excluding power banks from the current offerings [3]. Product Safety and Regulations - Following incidents of power banks catching fire, Roma initiated a recall of certain products, committing to take full responsibility for any defective items identified by authoritative bodies [3]. - The Chinese government is in the process of establishing stricter mandatory national standards for mobile power supplies, which will include enhanced technical requirements and monitoring functions for battery safety [8][9]. Consumer Concerns - Consumers have expressed significant concern regarding refund and return processes, with reports of delays and issues related to seller guarantees [6]. - The Guangdong Consumer Council has issued reminders for consumers to verify product labeling and compliance with new standards, which will be enforced starting August 1, 2024 [9].
罗马仕辟谣运营团队跑路,天猫旗舰店恢复运营!新国标要来了
Nan Fang Du Shi Bao·2025-07-15 11:06