Nexxen Expected to Expand its CTV OEM Relationships and ACR Data Reach in Europe Through Vestel’s Strategic Partnership with VIDAA

Core Viewpoint - Nexxen International Ltd. anticipates benefits from VIDAA's partnership with Vestel, which will enhance its European connected TV (CTV) reach and data capabilities [1][3][4] Group 1: Partnership Details - Nexxen has a strategic partnership with VIDAA, which is set to expire at the end of 2026, and holds approximately 2.439% ownership in VIDAA [2] - A non-binding Memorandum of Understanding (MOU) was signed in May 2025 to potentially extend and expand the partnership beyond its current term, including a possible increase in Nexxen's investment [2] - VIDAA will serve as the smart TV operating system for Vestel's global CTV OEM base, which is expected to expand VIDAA's reach in Europe [3] Group 2: Strategic Implications - The agreement between VIDAA and Vestel positively impacts Nexxen's long-term strategic partnership with VIDAA, including exclusive access to global ACR data and ad monetization in select markets [4] - VIDAA's partnership with Vestel is expected to enhance the scale of its global ACR data, which is crucial for Nexxen's advertising technology platform [3][4] Group 3: Market Position and Growth - Nexxen's CEO emphasized the importance of CTV and advanced TV data in advertising, highlighting the value of partnerships with Hisense, VIDAA, and Vestel in strengthening its position in the European CTV advertising market [6] - VIDAA aims to become the world's largest smart TV platform, leveraging its partnerships to enhance its market leadership [6]