山姆上架好丽友派登上热搜，配料表成分问题引发争议

Core Viewpoint - The recent introduction of low-sugar Orion Choco Pie at Sam's Club has sparked significant consumer backlash, primarily due to product selection issues and perceived quality decline, leading to discussions on social media platforms [1][3][5]. Product Launch and Consumer Feedback - Sam's Club launched the low-sugar Orion Choco Pie priced at 49.9 yuan for 48 pieces, averaging 1.04 yuan per piece, which is lower than the official Tmall price range of 1.21 to 1.37 yuan per piece [3]. - Despite the claim of an 80% reduction in sugar content, many consumers reported dissatisfaction with the sweetness level, indicating that the product did not meet their expectations [5]. - The product has received over 9,000 positive reviews on the Sam's app, but there are 406 negative reviews, with many complaints focusing on the sweetness [5]. Ingredient Concerns - The ingredient list of the low-sugar Choco Pie includes shortening, which has raised health concerns due to its potential trans fat content, although the product is labeled as "0 trans fat" [5]. - The cocoa content in the new product has increased by 30% compared to previous versions, now exceeding 3.7%, while the sugar content is reported to be 4.7 grams [3]. Consumer Sentiment and Brand Reputation - The backlash against the new product is compounded by previous controversies surrounding Orion's ingredient transparency, particularly the use of different ingredients in domestic versus international markets [9]. - Consumers have expressed frustration over the removal of popular products from Sam's Club, such as rice pudding and other favorites, which has contributed to negative sentiment [11]. Membership and Revenue Insights - Sam's Club, a subsidiary of Walmart, has seen significant growth in membership revenue, with a reported increase of over 40% in the first quarter ending April 30, 2025 [12]. - The average annual fee for a standard membership is 260 yuan, while the premium membership costs 680 yuan, with over 500,000 active members contributing to annual revenue exceeding 1.3 billion yuan [12]. - Despite the growth in membership revenue, Sam's Club has faced multiple fines for issues related to false advertising and food safety, indicating ongoing challenges in maintaining consumer trust [12].