多个县城城镇居民人均消费支出比肩北上广深，哪些县域电影票房高

Core Insights - The county-level movie box office has shown significant growth, with 18 counties surpassing 30 million yuan in box office revenue in the first half of the year [2][3] - The top three counties in box office revenue are Kunshan, Yiwu, and Jinjiang, with Kunshan leading at 880.97 million yuan [5][6] - The overall movie market in China has experienced its best half-year performance in five years, largely driven by the success of the film "Nezha: Birth of the Demon Child" [3][6] Box Office Performance - In the first half of the year, the box office in Kunshan reached 880.97 million yuan, with "Nezha 2" contributing 453.17 million yuan, accounting for 51.4% of the total [5] - Yiwu's box office reached 69.69 million yuan, ranking second, while Jinjiang's box office was 49.50 million yuan, ranking third [6] - Eight counties exceeded 40 million yuan in box office revenue, with four from Jiangsu and three from Zhejiang [3][6] Economic Context - The growth in county-level box office revenue reflects the rising consumption in county economies, supported by improved infrastructure [2][7] - In 2024, the total retail sales of consumer goods in county and rural areas increased by 5.4%, outpacing urban areas [7] - Some counties have seen per capita consumption expenditures comparable to first-tier cities, with 17 counties reporting urban residents' per capita consumption exceeding 50,000 yuan [7][8] Industry Trends - The expansion of cinema chains and other consumer brands in county markets indicates a growing recognition of the potential in these areas [9] - The county-level economy is diversifying, with significant growth in sectors such as e-commerce and logistics, as evidenced by Yiwu's impressive courier service volume and e-commerce transaction value [6][8]