报道:抖音调整外卖商家准入规则,巨头决战“品质”高地
news flash·2025-07-15 11:39
Core Viewpoint - Douyin is adjusting its merchant entry requirements for the "Sui Xin Tuan" service, shifting from exploratory expansion to refined operations in the food delivery sector [1] Group 1: Merchant Entry Requirements - Starting from June 30, merchants must enter the "Sui Xin Tuan" business through targeted invitations [1] - Merchants will be evaluated based on quality metrics, including dine-in services, fulfillment experience, sales performance, and brand strength [1] Group 2: Industry Shift - The adjustment reflects Douyin's transition in the food delivery sector from a phase of tentative expansion to a focus on meticulous operational management [1]