AI 赋能广告创新，品牌激活文旅活力—2025（第21届）中国广告论坛在呼和浩特开幕

Core Insights - The 2025 China Advertising Forum focuses on the integration of AI, cultural tourism brands, and the digital economy, aiming to showcase the vitality of the advertising industry in technological innovation and brand building [2][4] - The forum is held in Hohhot, Inner Mongolia, highlighting the city's cultural heritage and business environment, and aims to explore collaborative innovation paths between the advertising industry and urban development [2][4] Group 1: Advertising Industry Development - The advertising industry plays a crucial role in connecting supply and demand, enhancing consumption, shaping brands, and promoting culture, especially in the context of digitalization and cultural tourism integration [4] - The State Administration for Market Regulation emphasizes the importance of the advertising industry in stimulating consumption, facilitating economic circulation, and enhancing cultural confidence [6] Group 2: Hohhot's Economic Landscape - Hohhot showcases dual attractions of a "25-degree coolness" and a "billion-level dairy industry," with six major industrial clusters including green agricultural products, new materials, renewable energy, information technology, modern equipment manufacturing, and biomedicine [4] - The city is deeply integrated into the Beijing-Tianjin-Hebei economic circle, demonstrating resilience and vitality in high-quality development [4] Group 3: Brand Development Standards - The forum includes the launch of a group standard for brand development capability, co-developed by various organizations, marking a significant step in industry standardization and providing a scientific basis for brand value assessment [10] - The standard aims to enhance brand development capability and credibility through standardized evaluation activities [10] Group 4: Media and Brand Collaboration - The Central Radio and Television Station shares its latest innovations in media communication, emphasizing its role as a significant brand communicator and the launch of nearly 70 innovative projects to enhance brand value and market performance [8] - The station is exploring new business models and creating a collaborative ecosystem for brands, focusing on multi-dimensional communication and maximizing marketing effectiveness [8]