Adient launches mechanical massage seating innovation

Core Insights - Adient has launched a new mechanical massage seat solution in collaboration with GAC-Trumpchi, debuting in the PHEV model M8, which features an industry-first massage system that enhances automotive seating comfort [1][3] Product Features - The mechanical massage solution utilizes a 3D massage module that mimics professional kneading techniques, providing superior fatigue relief compared to traditional pneumatic systems [1] - It integrates both western fascia therapy and traditional Chinese medical philosophy for targeted relief of back and lumbar discomfort [1] - The system meets strict automotive industry standards, featuring a flexible structure for comfort, a rapid pressure relief valve for safety, and a durable multi-layer assembly [1][2] Technological Advancements - The solution includes smart controls with multiple modes and strengths, allowing for personalized massage experiences [2] - Its compact design is compatible with heating and ventilation systems and supports over-the-air (OTA) updates for continuous improvement [2] Market Expansion - Mass production of the mechanical massage solution is underway, with plans for its introduction in more mid- to high-end models in the China market [3] - The product is also gaining interest in the Americas and Europe as automakers seek to enhance comfort systems in their vehicles [3] Company Overview - Adient is a global leader in automotive seating, employing over 70,000 people across 29 countries and operating more than 200 manufacturing and assembly plants worldwide [4] - The company produces automotive seating for all major OEMs, covering the entire seat-making process from research and design to engineering and manufacturing [4]