“卤鹅哥”点燃的荣昌烟火气为何越烧越旺

Group 1 - The core idea is that Rongchang District in Chongqing has successfully boosted consumption through effective interaction between the government and the public, leveraging the internet and social media trends [1][6] - Rongchang capitalized on the "internet celebrity economy" by attracting significant attention through local influencers, particularly during the visit of a global internet celebrity, which brought unprecedented traffic to the area [2][3] - The local government demonstrated a strong service awareness by quickly engaging with the viral moment, appointing a local influencer as a promotional ambassador and providing financial incentives to harness the attention for economic development [3][6] Group 2 - The transformation of traffic into sales is crucial in the current internet landscape, emphasizing the need for businesses to connect with consumers on a personal level and create value [4][5] - Rongchang's ongoing success is attributed to a unified strategy among local officials and businesses to attract customers and stimulate the economy, rather than merely seeking short-term attention [6] - The proactive approach of local officials, including personal investments in community events, has fostered a positive environment for consumption and investment, enhancing the district's economic prospects [6]