TNL Mediagene Supercharges Influencer Content Commerce Strategy With Launch of TikTok Shop Japan Strategy, Among First TikTok Shop Japan Adopters With 7NaNatural

TikTok Shop officially launched in Japan on June 30, 2025, marking its entry into Japan's Content Commerce e-commerce market and providing Japanese companies access to its 33 million monthly active TikTok users in Japan*1. TikTok Shop allows users to discover and purchase products directly within the TikTok app, including through videos and livestreams – providing an attractive and lucrative new e-commerce avenue for Japanese companies to utilize. This expansion marks a significant step in TikTok's global e ...