市场监管总局召开专项整治直播电商突出问题部署推进会

Core Viewpoint - The meeting held by the State Administration for Market Regulation emphasizes the urgent need to address prominent issues in the live e-commerce industry, aiming to enhance regulatory enforcement and protect consumer and operator rights [1] Group 1: Regulatory Focus - The meeting highlighted the importance of improving political awareness regarding the urgency of addressing issues in the live e-commerce sector [1] - It identified key tasks for the special rectification of live e-commerce, focusing on problem-oriented approaches [1] - The goal is to enhance public satisfaction and sense of gain from live e-commerce activities [1] Group 2: Regulatory Measures - The meeting called for the establishment of rules and systems to enforce legal responsibilities among all participants in the live e-commerce industry [1] - It emphasized the need for comprehensive supervision to improve the regulatory capabilities against various risks in live e-commerce [1] - The meeting proposed to enrich the regulatory toolkit to address prominent contradictions and challenges faced in live e-commerce regulation [1] Group 3: Enforcement and Coordination - A strong stance was taken to severely crack down on illegal activities within the live e-commerce sector [1] - The meeting stressed the importance of coordinated efforts for comprehensive governance of the live e-commerce industry [1] - It called for strengthened organizational leadership to ensure effective implementation of the special rectification measures [1]