One in three Americans pays for a specialist streaming or subscription service

Core Insights - Over half of American subscribers (58%) desire a wider variety of specialist subscriptions in their bundles, beyond major streaming platforms [4][6] - A significant portion of U.S. consumers (68%) are now paying for at least one subscription obtained indirectly through bundled offers [7] - The rise of specialist subscriptions is creating new commercial opportunities for providers willing to collaborate with niche service providers [5][6] Subscription Trends - Nearly a third of American subscribers (31%) currently pay for at least one specialist subscription, including services like horror streaming and meditation apps [1][2] - 1 in 10 Americans subscribe to children's services, while 1 in 20 pay for guided meditation or foreign-language streaming services [2] Consumer Preferences - Consumers are increasingly looking for unique bundles that reflect their personal interests, combining various types of subscriptions [5][8] - Examples of popular subscription combinations include health-and-fitness subscribers also using food delivery services (34%) and students combining language apps with international cuisine services (26%) [8] Market Opportunities - The growing demand for specialist subscriptions is expected to fuel a new wave of bundling, enhancing the bundle economy [6] - Subscription brands report higher customer lifetime value from subscribers acquired through bundles compared to direct sign-ups (72%) [7] Technological Solutions - Bango's Digital Vending Machine® (DVM) facilitates the connection of various subscriptions, enabling providers to offer compelling deals and enhance customer choice [9][10]