Bem-vindo, City Express by Marriott -- Now Arriving in Brazil

Core Insights - Marriott International has signed a long-term agreement to develop 30 City Express by Marriott hotels in Northeast Brazil over the next 15 years, marking the brand's debut in the country with seven new hotels [1][3][5] - The new properties will contribute over 750 guest rooms across key growth destinations in Northeast Brazil, reinforcing Marriott's commitment to expanding access to quality accommodations in emerging markets [6][8] Company Expansion - The signing ceremony was attended by local government officials, representatives from FÁBRICA DE HOTÉIS, Marriott executives, and media, highlighting the collaborative effort in this expansion [2] - City Express by Marriott is experiencing rapid growth, now present in five countries with over 60 projects in the pipeline, indicating a strong impact in the midscale hospitality segment [4][10] Market Strategy - The brand's expansion aligns with Marriott's strategy to diversify its offerings and capture new customer segments, particularly in the affordable midscale segment [5][10] - The new hotels will cater to a diverse range of guests, including business professionals and leisure travelers, reflecting the economic and tourism growth in Brazil's Northeast region [8][9] Future Developments - Additional hotels are planned along the coastal area of Cabo de Santo Agostinho and other regions, with openings expected by 2029, further enhancing the brand's footprint in Brazil [9] - The first hotel in Ipojuca, Pernambuco, will open in the Suape Industrial Port Complex, a significant hub for economic development, with another property in Porto de Galinhas expected by 2028 [7][8]