Core Viewpoint - Sam's Club has faced backlash from members for introducing products from brands like Holley, Panpan, and Xu Fu Ji while discontinuing popular items, leading to questions about its product selection strategy and perceived decline in quality [1][4][10] Group 1: Product Selection and Member Feedback - Recent product introductions at Sam's Club include Holley, Panpan, and Xu Fu Ji, which some members argue are available in regular supermarkets, questioning the value of a membership [1][4][10] - Members have expressed dissatisfaction with the discontinuation of high-repurchase-rate products, with specific complaints about the removal of items like rice pudding and old mom's hoof flower [10][11] - Walmart has acknowledged the discussions on social media regarding Sam's product selection and stated that member feedback will be considered in future product strategies [30][31] Group 2: Brand Responses and Product Differentiation - Holley has stated that the products offered at Sam's are exclusive to the club, but further details were not provided [31] - Some brands have indicated that products provided to Sam's are specially customized to meet the preferences of its members, aiming for a healthier and higher-quality offering [31][32] - Experts suggest that Sam's Club must maintain a unique value proposition that cannot be easily replicated by regular retail channels to retain its membership base [34][35] Group 3: Consumer Sentiment and Market Position - Consumers have criticized the new low-sugar Holley products for still being overly sweet, indicating a disconnect between product marketing and actual taste [15][20] - The introduction of well-known brands like Holley and Panpan has raised concerns about the perceived lack of differentiation in Sam's product offerings, which could lead to member attrition if not addressed [34][35] - Analysts emphasize the importance of continuously evolving product offerings to meet changing consumer demands and preferences, highlighting the need for Sam's to avoid a "mediocre" selection strategy [34][36]
吵上热搜、上百条差评,山姆紧急回应