Venture(US:VEMLY) Zhong Guo Xin Wen Wang·2025-07-15 13:50Core Insights - The article highlights the entrepreneurial journey of an American youth, Rocco, who has successfully established a "leftover blind box" platform in Chengdu, China, aimed at reducing food waste while providing affordable meals to consumers [1][2]. Company Overview - Rocco's platform allows restaurants to sell unsold food at a low price, transforming potential waste into a valuable product for consumers [2]. - The initiative began after Rocco discovered that a hotel was wasting 800 kilograms of food weekly, much of which was still edible [2]. Industry Context - The "leftover blind box" concept has become a unique feature of Chengdu's dining scene, reflecting a growing awareness and action against food waste in the restaurant industry [2]. - Rocco's experience illustrates the cultural nuances of doing business in China, where communication barriers exist but can be overcome with sincerity and persistence [4]. Market Dynamics - Chengdu's entrepreneurial environment is characterized by lower costs compared to the U.S., with Rocco noting that the cost of starting a business in Chengdu is only one-fifth of that in America [4]. - The local population's curiosity and willingness to try new ideas have contributed to the platform's acceptance and growth [4]. Social Impact - The platform not only addresses food waste but also fosters a sense of community, as evidenced by positive feedback from customers who appreciate the meaningfulness of their meals [5]. - Rocco's integration into Chengdu's lifestyle, including local activities and friendships, underscores the social dimension of his entrepreneurial venture [5].