多 “界” 密集登场！鸿蒙智行新车开始“下饺子” 华为资源如何分配？

Group 1 - Hongmeng Zhixing is launching new electric vehicles rapidly, including the AITO M8 electric version set to debut in August, featuring a 100 kWh battery and a maximum range of 705 km [1] - The AITO M7 will also be unveiled soon, with new features such as intelligent driving lights and solid-state lidar, and will offer electric versions [1] - The Shangjie H5, positioned in the mainstream SUV market at around 200,000 yuan, is highly anticipated and will be equipped with HUAWEI ADS 4 [2][6] Group 2 - SAIC Group is collaborating with Huawei to restart the development of the Feifan RC7, a mid-size electric SUV, which was previously shelved due to brand integration issues [2] - SAIC has prepared an initial annual production capacity of approximately 250,000 units for the Shangjie brand's first vehicle [3] Group 3 - The expansion of Hongmeng Zhixing's product matrix now covers price ranges from 200,000 to 1 million yuan, indicating a broad market strategy [6] - The company faces challenges in resource allocation for its various models, as display resources in Huawei stores become limited [7] - The establishment of independent sales channels for different brands under Hongmeng Zhixing may dilute the "Huawei Smart Car" brand's appeal [7][8] Group 4 - There are concerns regarding the ability of Huawei to effectively manage multiple brands simultaneously, as highlighted by the limited resources available for the five brands [8] - The differentiation in marketing strategies for the various models remains a significant challenge for Hongmeng Zhixing and its partners [8]