沈阳有“喜”事：喜剧电影周擦亮城市IP

Core Insights - The second China (Shenyang) Comedy Film Week successfully enhanced Shenyang's image as a "Comedy City," integrating local cultural and tourism resources with commercial activities to create a vibrant cultural IP [1][3] - Shenyang's inherent "comedy gene" is being cultivated through continuous events, which improve the city's brand value and cultural vitality [1][2] Group 1: Event Impact - The Comedy Film Week attracted nearly 10,000 visitors daily since its opening, with over 1,000 people registering as extras, leading to a 400% increase in visitor numbers compared to regular days [2] - The event significantly boosted the local hospitality sector, raising hotel occupancy rates to 95% [2] Group 2: Cultural Significance - The film week featured a theme activity showcasing comedy film posters from the 1950s to the present, reflecting the evolution of Chinese comedy and collective audience memories [2] - Shenyang is positioning itself as a cultural and creative hub, linking past cultural memories with modern expressions [2][3] Group 3: Future Development - The Zhongchen Film Town Cultural Industry Park aims to become a one-stop platform for film production, integrating various services such as digital filming and copyright trading [3] - The event is expected to foster further integration of culture, commerce, and tourism, enhancing Shenyang's open city image and cultural confidence [3]