Oliveda International, Inc. (OLVI) Subsidiary Olive Tree People Inc. Creates First Ever International Waterless Beauty Week

Core Points - Oliveda International, Inc. has launched the first International Waterless Beauty Week, scheduled annually from July 16-25, to celebrate the waterless beauty movement and its community of consultants and customers [1][2] - The company emphasizes the importance of water conservation, stating that for every 1,000 new customers during this week, a new well will be built in Africa, providing clean water to 15 people per purchase [4] - The founder and CEO, Thomas Lommel, advocates for waterless beauty as a clean and regenerative approach, linking the brand's mission to both beauty and social responsibility [3][4] Company Overview - Oliveda International, Inc. and its subsidiary, Olive Tree People Inc., have over 20 years of experience in organic certification and the production of waterless beauty products derived from olive trees [5] - The company is involved in various innovative products, including Olive Tree Therapy and olive matcha, and is recognized for its contributions to the mindfulness industry [5][6] - Oliveda operates both online and through a network of retail stores across Europe, including flagship locations in Berlin and Düsseldorf [7] Industry Position - Waterless beauty is gaining recognition as a significant trend, referred to as "The Next Big Thing" by major publications and industry experts [8] - The brand has garnered support from celebrities, enhancing its visibility and credibility in the beauty market [8]