VALLARTA SUPERMARKETS JOINS QUAD'S IN-STORE CONNECT NETWORK

Core Insights - Quad/Graphics Inc. is expanding its In-Store Connect retail media network into Vallarta Supermarkets, enhancing shopper engagement and providing new opportunities for consumer packaged goods (CPG) brands [1][2] Company Overview - Quad is a marketing experience company that integrates creative, production, and media solutions across online and offline channels, serving approximately 2,100 clients and employing around 11,000 people in 11 countries [5][6] Partnership Details - The partnership will introduce digital signage in 15 Vallarta stores, focusing on high-traffic areas to promote CPG brands, local products, and special promotions, with messaging available in both English and Spanish [2][3] - Vallarta Supermarkets aims to enhance customer experience and loyalty through innovative tools like In-Store Connect, which allows for effective communication of unique products and savings [3][4] Market Impact - The collaboration is expected to deepen shopper loyalty and create immersive shopping experiences, as 88% of consumers find it easy to remember engaging physical store experiences [4]