Is Taboola Poised to Weather Challenges Posed by Walled Gardens?

Key Takeaways TBLA expands with a 30-year Yahoo deal and AI upgrades to boost native ad personalization. Taboola's Realize platform targets performance-based ads, aligning with ROI-driven marketing trends. TBLA trades at 20.2x P/E, below the industry average, with EPS and revenue growth projected through 2026.Taboola.com Inc. (TBLA) operates in a digital advertising environment that is mostly dominated by “walled gardens”, such as Google, Meta, and Amazon, which control vast amounts of user data and adver ...