Jin Rong Jie·2025-07-15 18:56Core Viewpoint - Zhihu, a leading online content community in China, is experiencing a decline in revenue while showing significant improvement in net profit, indicating a shift in its financial dynamics [1][2]. Financial Performance - As of March 31, 2025, Zhihu's total revenue is 730 million RMB, representing a year-on-year decrease of 24.06% [1]. - The company's net profit attributable to shareholders is -10.094 million RMB, which shows a year-on-year increase of 93.88% [1]. Company Overview - Zhihu has evolved since its launch in 2010 into one of China's top integrated online content communities and the largest online Q&A platform [2]. - The company is dual-listed on the New York Stock Exchange (NYSE: ZH) and the Hong Kong Stock Exchange (HKEX: 2390) [2]. Business Model and Strategy - Zhihu focuses on expanding its content and services to meet the diverse needs of users, content creators, and business partners [2]. - The company has established a content-centric business model that continues to evolve and optimize [2]. - Zhihu aims to create a balanced ecosystem between content creation by creators and content consumption by users, fostering a positive feedback loop [3]. Community Engagement - The company emphasizes user interaction with content creators, sharing knowledge and experiences, which contributes to a diverse content ecosystem [3]. - Zhihu's strong community culture and brand enhance its content ecosystem, attracting and retaining more users and content creators [3]. Monetization Channels - The company has developed diversified monetization channels, including marketing services, paid memberships, and vocational training, which are continuously enriched [3].