Zheng Quan Shi Bao·2025-07-15 18:55Industry Overview - The ChinaJoy event will take place in early August in Shanghai, featuring the inaugural China International Game Developers Conference, which will release the "One Country, One Policy" guideline for game companies' overseas expansion [1] - Shanghai's online gaming industry achieved a total sales revenue of 83.283 billion yuan in the first half of the year, marking a year-on-year growth of 10.80%, with domestic sales at 68.737 billion yuan and overseas sales at 14.546 billion yuan, growing by 10.73% and 11.12% respectively [1] - The esports industry in Shanghai generated revenue of 3.254 billion yuan, a year-on-year increase of 6.91%, with esports live streaming and event revenues leading the nation [1] Policy Support - Multiple regions have introduced new policies to support local gaming companies in their global expansion, including Guangdong's measures to guide and support game companies in leading smaller enterprises to go global [1] - Beijing is soliciting opinions on measures to support the establishment of an "Overseas Service Zone" to facilitate game exports and provide consulting services [2] - Zhejiang province has released a comprehensive policy document with 20 specific measures to support game exports, focusing on industry enhancement, platform support, ecological optimization, and resource assurance [2] Company Performance - Companies like Shunwang Technology and Kaiying Network are focusing on innovative brand promotion and overseas business expansion, respectively, with Kaiying Network reporting sustained growth in overseas revenue through targeted user engagement strategies [3] - Twelve gaming concept stocks have released half-year performance forecasts, with seven expecting positive results; ST Huatuo is projected to have the highest net profit between 2.4 billion to 3 billion yuan, reflecting a significant year-on-year increase [3] - Companies such as Youzu Network and Zhejiang Cultural are also reporting substantial profit growth, with Youzu Network's net profit expected to rise by 768.75% to 1203.13% [4]